‘Agritechnica 2025 was a complete success for Bohnenkamp SE,’ concluded the international wholesaler and service provider for tires and wheels in the off-highway and transport sector. From the very first day of the trade fair, there was a palpably positive atmosphere of optimism at the stand in Hall 4. Discussions with retailers, manufacturers and users showed that personal exchange and reliable partnerships remain the foundation of tomorrow's agricultural mobility.
At the world's leading trade fair for agricultural technology, Bohnenkamp once again presented itself as a reliable partner and competent solution provider for tires and wheels in all professional areas of application. In addition to technical innovations, the focus was on dialogue with visitors, close cooperation with retailers and manufacturers, and the company's 360-degree service.
‘Agritechnica was and is more than just an industry gathering for us. It sends a strong signal of solidarity and trust,’ says Gregor Rüth, CEO of Bohnenkamp SE. ‘Especially in economically turbulent times, it is important to have partners at your side who think ahead and take responsibility. This attitude was evident in all discussions.’
360-degree strategy at the heart of the trade fair presentation
‘We take a holistic approach to tires and wheels,’ emphasised Head of Sales Thomas Pott. This self-image was reflected at the trade fair stand, where the focus was on providing advice, service and expertise from a single source in a practical, reliable and cooperative manner. Whether working with dealers, original equipment manufacturers or users, Bohnenkamp acted as a central meeting point and point of contact for the industry at Agritechnica. Many visitors took the opportunity to deepen long-standing contacts or establish new partnerships. This proximity and intensive communication with all market participants reflect the company's claim to be strong together and to promote sustainable mobility in agriculture, industry and transport.
Customised wheel solutions plus experience and passion
One highlight this year was the presentation of the new Wheels Competence Team. The six experts have over 100 years of combined experience and develop customised complete wheels that are precisely tailored to the respective application: from agriculture and forestry to industry, always in conjunction with special rim solutions. By using a comprehensive technical database containing vehicle data, transmission ratios and axle details, tailor-made solutions can be developed and implemented in close cooperation with the trade. In this way, Bohnenkamp demonstrates that technical expertise and personal advice go hand in hand.
Looking to the future: electric tractors, sustainable technologies and innovative concepts
Innovative technologies were also well represented. New drive concepts and sustainable technologies, for example in the field of electric tractors, are important topics in this regard. The many discussions with manufacturers and developers provided valuable insights into how electric mobility can be further developed in agriculture and what role tires and wheels play in this. The message was clear: the future is created where people think, experiment and implement together. Bohnenkamp also pursues this approach.
Promoting young talent and knowledge transfer at the Werkstatt Live
Another area where Bohnenkamp was present, as in previous years, was the Live Workshop. School pupils, students and professionals came together here to talk, experience tire fitting up close and gain insights into the latest technologies. The company took the opportunity to generate enthusiasm for the industry in a practical way and at the same time announced new training courses for 2026 that are specifically tailored to the needs of dealers and workshop staff.
International encounters and a strong sense of community
Agritechnica impressively demonstrated how international the industry has become and how strongly Bohnenkamp is anchored in this network. Dealers, manufacturers and customers from numerous countries visited the stand and exchanged experiences.
At the end of the trade fair, Bohnenkamp drew a thoroughly positive conclusion. "Agritechnica 2025 has once again shown that Bohnenkamp SE is more than just a supplier: we are a partner, solution finder and bridge builder between trade, industry and users. With innovative products, a strong service promise and an open ear for the concerns of the industry, Bohnenkamp is optimistic about the future and looks forward to seeing you again in 2027," summarises Thomas Pott.
