New Bohnenkamp subsidiary in Hungary takes off

Strong range, fast service, professional team for even more customer proximity

A large selection for agriculture is available for the customers at Bohnenkamp

Managing director János Szalai wants to make a big difference with his team in Hungary

At the beginning of this month, the Bohnenkamp Group opened its own national company in Hungary. Bohnenkamp Kft. is starting out with a very experienced team of nine experts. "Hungary is not unfamiliar territory for us. We have been serving the market with Bohnenkamp products for more than 10 years, only now we are stronger than ever and closer to the market", explains managing director János Szalai. In 2011, Bohnenkamp started market development in Hungary from Modra in Slovakia, the central distribution and logistics centre for the region of South-East Europe. In 2016, the company opened its own sales office with a field sales team in Hungary, and now, consequently, the company's own national subsidiary with its own distribution warehouse will follow.

Customers appreciate reliability and professionalism

Bohnenkamp Kft. is located in the city of Kecskemét, 85 km away from the capital Budapest. "The location in the centre of Hungary is ideal for us as we can offer all customers a very fast service from Kecskemét", the 34-year-old managing director knows. János Szalai knows the customers and the market. Before his appointment as managing director, he worked for Bohnenkamp in the field service for many years. He has proven specialists and sales professionals on his team; three in the field and three in the office. Customers appreciate not only their expertise, but also Bohnenkamp's reliability and professionalism.

Around 3,300 m2 of covered storage space with a large product portfolio

The core business in Hungary is the agricultural sector. The agricultural area of the country is about 6.2 million hectares, 76 percent of which is arable land. "We have a wide range of tyres for harvesters, tractors and heavy agricultural machinery in all popular sizes available in our 3,300 m2 warehouse. We can supply our customers with the necessary products within 24 hours", assures János Szalai.

Strong demand steers growth course

The tyre wholesaler's customer base is growing in Hungary, as is the demand for its products. The agricultural tyres of the premium partner Alliance are in particular demand in the country. The portfolio also includes the brands CEAT, Dynamo, Windpower, Kenda, Deli, Boka Trailer, Dong Ah and many more.

In addition to tyres and complete wheels, Bohnenkamp Kft. offers vehicle components, tubes and an extensive range of accessories. The high supply capability, the professional advice on site, and the online shop tailored to the Hungarian market round off the programme. "With our own national company, we are now very well positioned to provide intensive support and comprehensive service to our customers. Our goal is to become the market leader in the country in five years", explains Szalai.